OUR HISTORY

Mario Mele is the founder and President of the Mario Mele & Partners Group.

Established in 2000 with the goal of integrating PR with media planning to offer clients a comprehensive and strategic approach, the agency represents the pinnacle of his career in the communication and media industry.

A pioneer in introducing media centers in Italy, Mele founded the country's first media center, Media Italia, within Armando Testa. This marked a significant shift in the Italian advertising landscape, enabling more strategic planning and purchasing of advertising spaces.

His experience at Publitalia 80, the advertising sales company of the Mediaset Group, and later at The Media Edge, part of the Young & Rubicam Group, where he served as CEO, further cemented his reputation as an industry leader.

Mario Mele also founded Carat Luxury, serving as president of Italy’s first media center specializing in luxury. Under his leadership, Carat Luxury managed advertising campaigns for the LVMH Group in Italy, maintaining a partnership with the Paris-based luxury giant for over 30 years.